Berkley Gulp 7" Jerkshad Soft Plastic Lure

The Berkley Gulp 7" Jerkshad, now with an enhanced paint job and vibrant translucent metallic colors, is the ultimate soft bait for targeting species like snapper, cobia, kingfish, and tuna. Its slotted belly design offers versatile rigging options and maximizes scent dispersion, while the slender baitfish profile and erratic darting action attract a wide range of fish, from big flathead to barra and even sailfish. Built using the proven Gulp! formula, this lure is a must-have for any angler looking to land trophy fish.