Rapala Shad Rap Elite 75mm 12g Hard Body Lure

Introducing the Legendary Shad Rap®: The Standard for Crankbaits Worldwide

Timeless Design:
Regarded as the benchmark by which all other crankbaits are measured, the Shad Rap® boasts a design that closely mimics baitfish found in waters across the globe. Its natural profile and lifelike action make it irresistible to predatory fish of all species.

Premium Construction:
Crafted from premium balsa wood, the Shad Rap® offers unmatched buoyancy and durability. Whether cast or trolled, this lure performs flawlessly, delivering precise action and enticing movements that trigger aggressive strikes.

Versatile Performance:
From ultra-slow presentations to super-fast retrieves, the Shad Rap® excels in all conditions. Its diving lip design allows for controlled dives to various depths, making it suitable for targeting fish at different levels in the water column.

Proven Fish-Catching Patterns:
Available in a range of proven fish-catching patterns, the Shad Rap® ensures that anglers have the right lure for any fishing situation. Whether you're matching the hatch or triggering reaction strikes, this bait delivers consistent results trip after trip.

Hand-Tuned for Perfection:
Each Shad Rap® is meticulously hand-tuned and tank-tested to ensure optimal performance right out of the box. This attention to detail guarantees that every lure swims true and produces the signature Rapala® action that fish find irresistible.

Equipped for Success:
Featuring super sharp VMC® black nickel treble hooks, the Shad Rap® is ready to hook and land trophy fish with ease. Its reliable hooking power gives anglers confidence knowing that every strike has the potential to turn into a memorable catch.

A "Must-Have" for Anglers Everywhere:
Whether you're a seasoned pro or just starting out, the Shad Rap® is a "must-have" bait for all anglers. Its classic Rapala® action, natural baitfish profile, and proven performance make it an essential addition to any tackle box.